Course Detail

An MBA in Marketing teaches students about sales, marketing, consumer trends, strategies and research in a wide range of fields, allowing them to land job as the heart of organizations.
The broad nature of marketing, encompassing everything and anything from art and design to human behavior and quantitative skills, means that almost any background can lend itself to the degree.
The basic entry requirements for an MBA in marketing are a solid GMAT score and GPA and a bachelor’s degree – whether this is in a subject from the humanities or in pre-professional studies or anything in between. As with any other MBA degree or specialization, admissions officers will, for the most part, be looking to see at least two years of experience before accepting a student into a program.
Common courses found within MBA in marketing specializations include:
• Marketing management
• Operations management
• Consumer and brand insight strategy
• Digital marketing and social media management
• Forecasting, modelling, and marketing strategy
• New product strategy, branding, and marketing
• International and multi-national marketing
• Sales force management
Prospective students hoping to show they have the potential to become an excellent marketing manager require a broad skillset. Well-rounded individuals with skills in both mathematics and the softer skills, such as communications, tend to fare well in MBA in marketing specializations. Other desired skills for marketing typically include analytical and leadership skills.